Work

Anonymised case summaries

The examples below describe the type of support we have provided. Client names and identifying details are withheld. Outcomes varied by news cycle and editorial judgment — past engagements do not guarantee future results.

Documents and laptop on a meeting table

Regional fintech — leadership transition

Corporate communications · 4-month retainer

A Singapore-based fintech preparing for a co-founder transition needed aligned messaging for employees, investors, and trade media. We drafted internal FAQs, a leadership statement, and briefing materials for two trade interviews. One interview proceeded; another outlet declined citing scheduling. Internal feedback indicated improved clarity among staff. We make no claim that this engagement caused specific market or recruitment outcomes.

Professional services firm — practice launch

Media relations · 6-week project

A mid-size firm launched an advisory practice and requested targeted outreach to legal and business publications. We prepared a fact sheet, pitched four beats, and secured one bylined opportunity and two briefing calls. One pitch received no response; we documented that in our final report. The client continued retainer discussions separately from this project.

Consumer brand — product recall coordination

Issues management · 3-week sprint

Following a voluntary recall, a consumer brand needed holding statements, retailer talking points, and media Q&A support. We worked within legal-approved language and monitored coverage daily. Several outlets reported the recall factually; social commentary included criticism the client expected. Our role was accurate communication, not suppression of coverage.

Technology subsidiary — APAC narrative alignment

Stakeholder & content · 8-week project

An international technology group’s Singapore subsidiary required consistent narrative documents for regional spokespeople ahead of an industry conference. We produced messaging frameworks and interview prep used in three panel appearances. Earned coverage from those panels was limited due to a crowded news week — we reported that transparently rather than attributing causation to our materials alone.

Healthcare adjacent — regulatory inquiry response

Crisis counsel · 2-week sprint

When a sector inquiry drew media questions, a healthcare-adjacent client engaged us for spokesperson coaching and daily statement drafts under compliance review. Media interest peaked and then subsided as the inquiry published its findings. We do not represent this as a reputational “win” — it was structured support during elevated scrutiny.

How to read these summaries

Each case reflects a specific context, timeframe, and set of constraints. Editorial decisions, competitor news, and macro events influenced what published — factors outside any agency’s control. We share these examples so prospective clients understand our methods and reporting standards, not to promise identical outcomes.

We do not display client logos, fabricated testimonials, or unaudited performance metrics on this site. If you require references under confidentiality during a procurement process, contact [email protected].